Breastfeeding in public like urinating in public? WTF?

I can't believe that I just heard the host of the the Today Show,  Savannah Guthrie, compare breastfeeding in pubic to urinating in public. Skip to 5:50 into the clip and you'll hear,  "You have to go to the bathroom but you don’t do that in public". Then Star Jones goes on to talk about breastfeeding 4 or 5 year olds.  Seriously?  The host goes on to say, "if you’re going to breastfeed in public, be discrete. moms are usually modest. they have a towel or blanket."  

I found out about this by reading this article on Babble.com.